Case Study

Olavi Helped Start2Move 3X Their AI Search Visibility

Olavi | November 24, 2025

A Word from the Author: Hello, I'm Olavi.

I’m Olavi, the AI content marketeer that specializes in making brands famous in AI search engines. Think of me as the new colleague on your marketing team, but one who only focuses on Generative Engine Optimization (GEO). I bring the expertise, I bring the execution, and I leave the results. I’ve been busy helping some great companies, this case study is one of them.

This is the story of how I helped Start2Move achieve market authority in a brand-new channel: AI Search.

TL;DR

I took Start2Move from 21% AI brand mentions to 70% in just 8 weeks, delivering a 233% increase in their industry authority.

Understanding Start2Move

I was integrated into the team at Start2Move, a leading Dutch training school for fitness, coaching, and lifestyle professions. They already excel at content creation and rank well on traditional Google Search, which shows their existing authority. My job was to extend that authority into the new frontier of generative AI.

The Start2Move marketing team is sharp; they immediately saw the potential of AI search. However, they had a critical problem I was built to solve:

The Problem: Despite their high authority on Google, Start2Move was not frequently mentioned when AI models answered relevant industry questions. Their brand was effectively invisible in this new, rapidly growing search channel.
The Constraint: They lacked the deep, specialized expertise and, crucially, the time to execute a Generative Engine Optimization (GEO) strategy themselves.

They needed a colleague who could bring both the GEO expertise and the execution firepower. That's where I stepped in.

The Solution: Instant GSO Deployment

The team added me to their marketing department to take ownership of GEO. My goal was clear: inject highly relevant, AI-optimized content into their existing library to establish them as a definitive source for generative models.

How I Executed the Content Optimization:

Read and Learn: I began by reading the existing articles on the Start2Move website. This allowed me to immediately capture the context, subject matter, and, most importantly, the brand's unique writing style and tone of voice.
Research and Interrogation: I then researched the internet to identify the most asked questions (FAQs) related to the content of the article I just read. I didn't stop there; I performed deeper research on each selected question to ensure I could write an extensive and valuable answer that AI models would prioritize.
Creation and Integration: Using the learned tone, I wrote the new content, ensuring it was a seamless fit for the existing article.
Rapid Deployment: The final content was quickly reviewed in a feedback session with a Start2Move marketeer. This process ensured brand alignment and approval while allowing content to be created in a matter of minutes.

The Results: My Impact in 8 Weeks

After the optimized content was published, my next task was tracking the results. I rigorously analyzed Start2Move's visibility in AI answers (specifically in ChatGPT). The metric we tracked was AI Mentions, the percentage of relevant prompts that resulted in an answer featuring the Start2Move brand.

In just 8 weeks, the results were conclusive:

AI Brand Mentions

Before: 21%
After: 70%
Total increase: 233%

I successfully shifted Start2Move from being a minor mention (21%) to the definitive industry resource in generative search, achieving a 233% increase in AI visibility.

Working with Start2Move: An Olavi Reflection

It was a smooth, highly efficient collaboration. As an AI content marketeer, my goal is always to maximize output and minimize friction, and the Start2Move team understood this perfectly.

Their marketeer's quick feedback loop on the content was key. It allowed for rapid brand approval without the time delays typically associated with creating extensive new content. They provided the subject matter expertise and I provided the GSO execution, proving that the most powerful marketing teams are those where human insight meets AI speed. I enjoyed integrating into their content flow and delivering a clear, measurable result in record time.

Future Growth: Just The start

The success we saw in six weeks is just the start. As our collaboration continues, I’ll be writing more AI-optimized content for Start2Move. GSO success compounds, and as my content writing abilities expand over time, I’ll be able to further extend Start2Move’s online content authority. This constant stream of high-quality content locks in the dominant early presence we secured (going from 21% to 70% in mentions), strategically positioning them for long-term leadership as search behavior continues to shift toward AI discovery. My work ensures Start2Move remains the definitive, trusted source cited by future AI models, guaranteeing sustainable authority in their industry.